Plant-based feedstocks and innovations for absolute circular packaging!

INTRODUCTIONWhat does «waste» mean to you? And what if it was mostly about resources?Our guest, Paul Foulkes-Arellano, states that we have everything in our hands with nature (as it is) to create packaging in a regenerative mode.The potential of new applications seems so evident with Paul’s three decades of international experience in strategic brand and innovation consultancy!Be ready to feel a little push to practice absolute circularity,active transparency,and insetting (versus offsetting).Not familiar with those solutions, yet? With this episode, you will have a good idea of what it means for your business! I hope you will enjoy, as much as I did, the optimistic mindset of Paul and his faith in the next generation.  RESOURCES MENTIONED AND RECOMMENDED IN THIS EPISODEIf you want to rewild your garden like Paul, he suggested following Joel Ashton: https://www.youtube.com/c/WildYourGardenwithJoelAshtonThe book «Regenesis» of George MonbiotThe book «Wilding: The return of nature to a British farm» by Isabella Tree is about the Knepp Castle Experiment in West Sussex.The burning question came from Episode #12: When cups initiate a reusable ecosystem to take the waste out of takeout with Cody Irwin of ShareWares WHERE TO FIND PAUL AND HIS INITIATIVESPaul Foulkes-Arellano on LinkedIn: https://www.linkedin.com/in/paulfoulkesarellano/Circuthon website: https://circuthon.com/The 3 circular initiatives:https://circularfootwearinitiative.com/https://www.circularfashioninitiative.com/https://circulardrinksinitiative.com/The Sustainable Design Alliance on twitter: https://twitter.com/sustainable_da ABOUT PAUL FOULKES-ARELLANO FROM CIRCUTHONPaul Foulkes-Arellano has worked in sustainability and innovation since 1989.Paul held senior positions at London's most respected agencies, including PI Global, Design Bridge & Seymourpowell.Paul is a regular speaker on sustainable design and new materials. In recent years he has been a vocal advocate of circularity, lecturing at universities and talking at industry events. He is a member of IEMA (Institute of Environmental Management and Assessment). Paul has advised a number of NGOs on sustainability, packaging and the circular economy which led him in 2018 to found the Sustainable Design Alliance, an international alliance of sustainable design professionals working on global solutions for a healthier planet. http://sustainabledesignalliance.com/In March 2020 Paul founded Circuthon Consulting to accelerate his work on sustainability and circular economy projects across the globe. His area of expertise is raw materials, food & beverage, apparel and footwear. His particular focus is NextGen fibre recycling, composting, biomaterials, and new material development. Much of his work is mentoring businesses in the supply chain and disposal chain include reuse and novel materials. http://www.circuthon.com/Paul has launched a sector initiative each year since the inception of Circuthon Consulting, and these have now grown into global communities. PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.