Plastic Free July: How to go plastic free on your own terms

Learn how to go plastic free on your own terms with Founder of Plastic Free July and author Rebecca Prince-Ruiz. After starting a one month, plastic-free challenge in 2011, she spurred a global movement of over 250 million people to reduce their plastic use. She talks about the origins of Plastic Free July, connecting to people outside your “eco-bubble,” using intentional language to create a movement, and the impact of behavioral economics on her work to go plastic free. SHOW NOTES Thanks for listening and thanks again to Rebecca Prince-Ruiz for joining us.  For more on Plastic free July, be sure to check out the links below:  https://www.plasticfreejuly.org/ https://www.facebook.com/PlasticFreeJuly/  https://twitter.com/PlasticFreeJuly https://www.instagram.com/plasticfreejuly/ Rebecca’s book “Plastic Free: The Inspiring Story of a Global Environmental Movement and Why It Matters” is available in AUS via the link here https://www.newsouthbooks.com.au/books/plastic-free/ and will be available in the USA (later this year) here https://cup.columbia.edu/book/plastic-free/9780231198622 Do you have a story you want to share with us? Email us at [email protected] Stay connected and sign-up for our WSL PURE email Newsletter: https://wsl.tv/JoinWSLPUREnewsletter For More Visit: http://www.wslpure.org Like WSL PURE on Facebook: http://www.facebook.com/wslpure Follow WSL PURE on Twitter: http://twitter.com/wslpure Follow WSL PURE on Instagram: http://instagram.com/wslpure // #WSL Subscribe to the WSL for more action: https://goo.gl/VllRuj Watch all the latest surfing action of the world's best surfers in the world's best waves. Heats on demand, event highlights and exclusive interviews, right here on the WSL's Youtube channel. For More Visit: http://www.worldsurfleague.com/ Like the WSL on Facebook: http://www.facebook.com/wsl Follow us on Twitter: http://twitter.com/wsl Follow us on Instagram: http://instagram.com/wsl Learn more about your ad choices. Visit megaphone.fm/adchoices