Platform Power and Audience Behaviour with Dr Zoetanya Sujon

Social platforms shape what we see, how we speak, and what gains attention. In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms influence behaviour, tone and public conversation. We explore why people use platforms differently depending on their role or life stage, what happens when polarised content is rewarded, and how this can affect communicators trying to strike the right tone.We talk about:How platform design influences interaction, visibility and audience behaviourWhy life stage, profession and pressure affect how people use social mediaThe cultural tension between speaking up and staying silentDr Zoetanya Sujon is the author of The Social Media Age, published by SAGE. Follow her at linkedin.com/in/zoetanya-sujon.You can connect with me at linkedin.com/in/kasoryal or visit love-comms.com.