Platform Revolution How Networked Markets Are Transforming the Economy and How to Make Them Work for You Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Have you ever wondered how platform businesses like Spotify and Amazon became so successful? In Platform Revolution, a team of economists and businesspeople—Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary—offer some insight: Platform businesses harness their unique characteristics to drive competitiveness and transformation, resulting in profound economic, societal, and political impacts. Parker, Van Alstyne, and Choudary also highlight the distinct skill set required to operate such a business and provide practical tips for aspiring platform entrepreneurs.In our guide, we’ll compare the platform business model to the traditional business model known as a pipeline, explain why platforms are becoming dominant, and explore their wide-ranging effects. We’ll also outline essential design and management strategies for platform developers. Our commentary will provide additional insights on economic concepts, discuss tips from business experts, and explore real-world applications of Platform Revolution principles.