Platforms, Ecosystems or Agents: Who Wins in Freight Tech? episode artwork

EPISODE · May 25, 2026 · 4 MIN

Platforms, Ecosystems or Agents: Who Wins in Freight Tech?

from The Freight Buyers' Club · host Mike King

In this clip from The Freight Buyers' Club, three of the sharpest minds in logistics technology give three very different answers to the same question: in three years, which type of company wins? Zubin Appoo, CEO of WiseTech Global, says integrated platforms with AI at the core displace everything else. Wolfgang Lehmacher, former Head of Supply Chain at the World Economic Forum, backs the ecosystem orchestrators. Eric Johnson, Senior Technology Editor at the Journal of Commerce, thinks the industry stays fragmented, just in a new way. No consensus. No easy answers. Worth checking out. Watch the full episode here: YouTube: https://www.youtube.com/watch?v=NX9C1d4HwNA Spotify: https://open.spotify.com/episode/7xPnfH2JgjCmIjhGiV1w7F Apple Podcasts: https://podcasts.apple.com/us/podcast/who-wins-the-ai-race-in-logistics-and-who-gets-left-behind/id1668766055?i=1000766413060 Website: https://www.thefreightbuyersclub.com/podcast/who-wins-the-ai-race-in-logistics-and-who-gets-left-behind/   #AI #Logistics #FreightTech #SupplyChain #FreightForwarding #CargoWise #WiseTechGlobal #LogisticsTech #FreightBuyersClub #SupplyChainTech

In this clip from The Freight Buyers' Club, three of the sharpest minds in logistics technology give three very different answers to the same question: in three years, which type of company wins? Zubin Appoo, CEO of WiseTech Global, says integrated platforms with AI at the core displace everything else. Wolfgang Lehmacher, former Head of Supply Chain at the World Economic Forum, backs the ecosystem orchestrators. Eric Johnson, Senior Technology Editor at the Journal of Commerce, thinks the industry stays fragmented, just in a new way. No consensus. No easy answers. Worth checking out. Watch the full episode here: YouTube: https://www.youtube.com/watch?v=NX9C1d4HwNA Spotify: https://open.spotify.com/episode/7xPnfH2JgjCmIjhGiV1w7F Apple Podcasts: https://podcasts.apple.com/us/podcast/who-wins-the-ai-race-in-logistics-and-who-gets-left-behind/id1668766055?i=1000766413060 Website: https://www.thefreightbuyersclub.com/podcast/who-wins-the-ai-race-in-logistics-and-who-gets-left-behind/   #AI #Logistics #FreightTech #SupplyChain #FreightForwarding #CargoWise #WiseTechGlobal #LogisticsTech #FreightBuyersClub #SupplyChainTech

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Platforms, Ecosystems or Agents: Who Wins in Freight Tech?

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This episode was published on May 25, 2026.

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In this clip from The Freight Buyers' Club, three of the sharpest minds in logistics technology give three very different answers to the same question: in three years, which type of company wins? Zubin Appoo, CEO of WiseTech Global, says integrated...

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