Platforms, managed accounts and adviser productivity

In this episode of the ifa Show, Praemium head of distribution Martin Morris joins host Sarah Kendell to discuss some of the latest research the group has conducted around adviser benchmarking, and how platform selection and managed account usage are adding to practice bottom lines. Martin Morris, who is presenting at the Adviser Innovation Summit event series in June and July, uncovers some of the key statistics around how the use of managed accounts can impact adviser admin time, and how having a detailed strategic plan in place can optimise the way practices use the investment structures. Martin also touches on the evolution of platforms from their beginnings as an all-in-one adviser business tool to a more competitive multiplatform marketplace, and discusses some of the key business benchmarks practices should be aiming for if they want to be performing at the top of their game.