Platforms Over Campaigns feat. Rakesh Hinduja (Co-founder, Wondrlab)

Episode 20 What if the future of advertising isn't a great campaign — but a great system? Rakesh Hinduja left one of the world's most storied agency networks to build something India had never seen: a platform-first martech network that owns its own IP, runs its own tech, and doesn't just rent reach on Meta or Google — it helps brands own their audience relationships. In this episode of The Indian AdGeek, Rakesh breaks down: 📺 Why "platform-first" is more than a buzzword — and what it looks like on day one of a client brief 📺 The logic behind 7+ acquisitions and global expansion via Poland, and the impending IPO. 📺 How Wondrlab’s Hector is powering Rs 3,500 crore in ad investments and why CMOs are now paying attention to an Indian-built SaaS platform 📺 The real reason brands like Dove don't need Facebook — and what most Indian marketers haven't figured out yet 📺 Why he took his HR colleague to a marketing pitch (yes, really) 📺 What the agency of 2027 actually looks like — and why Rakesh is more bullish on advertising's future than almost anyone in the room Whether you're a CMO, a founder, or someone who still thinks the 30-second TVC is king — this one will rewire how you think about brand-building. The Indian AvGeek streams on all major podcast apps. Vishal on X