Play Big or Stay Unseen

from Competitive Compass · host Anuj Shahani

Today at a Glance: 2024 Marketing Spend | Q4 is the highest quarter post-pandemic Lightbult Moments Financial Services Weekly Digest 2024 is officially in the books, and the scorecard begins to roll in tomorrow with major earnings reports. As we reflect on last year’s milestones, let’s set the stage with a marketing spend update. Q4 2024 didn’t just meet expectations—it smashed them. It surpassed even the record-breaking Q4 of 2022, marking the highest post-pandemic marketing spend quarter. The momentum heading into 2025 is palpable, with FIs embracing a "risk-on" mode fueled by all-time high valuations. Historically, strong performance correlates with greater risk tolerance, and we’re seeing that in action through bold marketing moves and product innovation.

Episode metadata supplied by the publisher feed · Published Jan 14, 2025

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