Play Offense: Stop Waiting to Be Picked as a PT

This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:Why playing defense is holding PTs backThe “mud pie” problem in PT communicationWhat attention has to do with valueThe real job of consultantsWhy innovators must lead — and not wait to be discoveredWhether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.SPONSORS:Pre-Roll:Brooks IHL — Level up your clinical game: https://brooksihl.orgMid-Roll + PSA:Empower EMR — The EMR PTs actually asked for: https://empoweremr.comTeam Gleason PSA — Supporting people with ALS.Pre-Parting Shot:U.S. Physical Therapy — Build your career with USPH: https://usph.com