PlayAbly Podcast Episode 24: Revolutionizing Rainy Days: How Brella Shoppe is Disrupting the Umbrella Market

Turning Rainy Days into Runway Moments: How Brella Shoppe is Redefining an Untapped Market with Shauna CowitIn this episode of the Playably Podcast, we sit down with Shauna Cowit, founder of Brella Shoppe, to explore how she’s transforming umbrellas from boring afterthoughts into must-have fashion accessories. Shauna shares how her "toxically optimistic" mindset helped her create a design-forward, high-quality umbrella brand — and why consumers are finally ready to care about what they carry on rainy days.We dive into her product development journey (hint: 30+ samples and a failed squishy handle), the marketing lessons she took from Nickelodeon, and how she’s using gamification and shoppable games to inject personality and boost customer engagement. Plus, Shauna reveals how her partnership with ShedRain (aka the Coca-Cola of umbrellas) is about to take Brella to a national stage.⚡️ If you're an ecommerce founder, retention marketer, or brand builder, this convo is packed with takeaways on customer loyalty, authentic branding, and breaking into overlooked markets.👉 Check out Brella Shoppe’s new DIY umbrella game built with PlayAbly — an interactive way to design your own umbrella and engage with the brand beyond the transaction.🔗 If you’re curious about ecommerce gamification, Shopify engagement, and how to use interactive experiences to drive customer retention, you don’t want to miss this one.Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.