PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer

In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic solutions like discount spinners often fall short.Discover how PlayAbly designs interactive experiences tailored to different customer personas and how testing and analytics play a crucial role in delivering impactful results. Seema also discusses how even high-end brands can use gamification without compromising their image and why every brand, regardless of its market segment, should consider gamifying their customer journey.If you’re an ecommerce brand looking to boost engagement and conversions through tailored gaming experiences, this episode is a must-listen! 🎧👉 Learn more and explore our gamified solutions at PlayAbly.ai.Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.