PlayAbly Podcast: Episode 51: How Soul Is Winning the Cannabis Marketing Game Without Paid Ads

In this episode of the PlayAbly Podcast, we dive into how cannabis brand Soul is using Gamified Rebates to sidestep ad restrictions and turn the Super Bowl into their most powerful sales event of the year. With paid ads off the table, cannabis marketers are forced to get creative — and this campaign proves that experience-driven promotions can outperform traditional tactics.We break down the playbook for compliant, interactive promotions that actually convert — without relying on discounts or paid media. Learn how cannabis companies (and any regulated brand) can build hype, drive purchases at full price, and create memorable customer moments using ecommerce gamification and shoppable games.👉 What you'll learn:Why traditional digital ads don’t work for cannabis (and what to do instead)How Soul’s rebate promo works — and why it’s legally compliantThe four-part framework for launching your own Shopify gamification campaignHow to use public events like the Super Bowl, Oscars, and weather to drive urgencyWhy customer journey experiences matter more than coupon codesWhether you're in CRM marketing, retention marketing, or managing customer loyalty programs for a heavily regulated industry — this is your blueprint for turning promotions into actual growth engines.🔗 Check out the live campaign page here 📅 Campaign runs until the morning of Super Bowl Sunday — don’t miss it!Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.