Player-Centric Growth, Localisation & Leadership | Milica Jovanović, CBDO at Atlaslive | Episode 22

In this episode of Evoplay Podcast, host Alex Malchenko, Head of Sales at Evoplay, sits down with Milica Jovanović, Chief Business Development Officer at Atlaslive, to unpack what new market expansion looks like behind the scenes and why effective localisation in iGaming goes far beyond language and payment methods.The discussion explores how understanding player behavior, adapting to regional differences, and navigating regulatory requirements contribute to player-centric growth. It also highlights the role of leadership, team resilience, and long-term thinking in building sustainable businesses.Watch till the end for insights on player retention, responsible gaming, and getting the most value out of industry conferences.