Playfly Fanscore: Reframing the Local Sports Opportunity

Live local sports are entering a new era. While changing media distribution models are giving some advertisers cold feet, the value of local sports is unchanged. In fact, new distribution models, paired with technological innovations in live broadcasts, are creating a unique opportunity for advertisers to reach the most valuable audiences. At a time when ROI is difficult to achieve due to marketplace saturation, live local sports provide a unique opportunity to drive impact.