Playfly Fanscore: The Acceleration of Owned IP Events

from Next Play: The Business of Sports powered by Playfly Sports

In a sports ecosystem crowded with owned IP, events that differentiate themselves will create opportunities and enable operators to turn storytelling and fan passion into scalable revenue. The next three years will be defined by organizations that not only participate in owned IP events but own the narrative around them, and Playfly is already operating and monetizing in this space.

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This episode was published on October 29, 2025.

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