Playground: Pioneering Clean Sexual Wellness with Co-Founder and CEO Catherine Magee

Catherine Magee has created a career launching aspirational brands and products designed intentionally for women. As a former executive and CEO of multiple fasting-growing community-driven beauty brands like bareMinerals and theBalm, Catherine knew it was time for her own venture. As Co-founder of Playground, Catherine uses her passion for creating exceptional brands to build a company centered around women and their intimate needs – one that makes every woman feel more confident, beautiful and empowered to improve her sexual experiences and wellness. Playground was developed for every woman who wants more bliss in the bedroom and a deeper (and easier) connection with themselves and their partners. Less stigma, more stimulation. In this episode, Catherine also discusses:How Playground is evolving the category and how consumer perception is shiftingThe development of their Mood Maker oil-based formulas, featuring ingredients like Apricot, Ashwagandha and Meadowfoam Seed oilsThe incorporation of skincare ingredients such as hyaluronic acid, vitamin E into the productsCo-Founder Christina Aguilera and how she brings female empowerment and sexual awareness Playground's role in promoting sexual health awareness and supporting individuals on their journey towards sexual wellnessWe hope you enjoy this episode and gain valuable insights into Catherine’s journey and the growth of Playground. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Playground at www.helloplayground.com and on Instagram at @hello.playgroundThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co