Playing the Long Game: A Masterclass in Building, Scaling, and Exiting w/ Bob Knorr of Timeless Tartans episode artwork

EPISODE · Apr 21, 2025 · 48 MIN

Playing the Long Game: A Masterclass in Building, Scaling, and Exiting w/ Bob Knorr of Timeless Tartans

from Ready, Set, Startup! - Strategies from Founders, Funders, and Beyond · host Brandon Reed

What does it take to walk away from a $15M term sheet? Bob Knorr did just that — choosing ownership, control, and vision over outside capital. He built that company (then 2 others) with a poignant blend of business sense, ethics, and intuition. In this episode we discuss how he built a medtech company from the ground up, bootstrapped it with creativity (and a Costco credit card), and ultimately exited to a publicly traded company. We discuss his other ventures and what he’s learned along the way about hiring the right early employees, developing a go-to-market strategy, and how to stay true to a vision while adapting to reality. Throughout every topic we cover, Bob shares hard-earned wisdom for founders at every stage. --- Episode Resources Check out what Bob is currently building with his company “Timeless Tartans” (https://timelesstartans.com)

What does it take to walk away from a $15M term sheet? Bob Knorr did just that — choosing ownership, control, and vision over outside capital. He built that company (then 2 others) with a poignant blend of business sense, ethics, and intuition. In this episode we discuss how he built a medtech company from the ground up, bootstrapped it with creativity (and a Costco credit card), and ultimately exited to a publicly traded company. We discuss his other ventures and what he’s learned along the way about hiring the right early employees, developing a go-to-market strategy, and how to stay true to a vision while adapting to reality. Throughout every topic we cover, Bob shares hard-earned wisdom for founders at every stage. --- Episode Resources Check out what Bob is currently building with his company “Timeless Tartans” (https://timelesstartans.com)

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Playing the Long Game: A Masterclass in Building, Scaling, and Exiting w/ Bob Knorr of Timeless Tartans

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This episode was published on April 21, 2025.

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What does it take to walk away from a $15M term sheet? Bob Knorr did just that — choosing ownership, control, and vision over outside capital. He built that company (then 2 others) with a poignant blend of business sense, ethics, and intuition. In...

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