Playing the Long Game in the Fitness Industry w/ Andrew Coates

Today’s guest is Andrew Coates. Andrew is a personal trainer based in Edmonton, Alberta Canada. He hosts a weekly podcast called Lift Free and Diet Hard, and is a prolific writer in the fitness space who has contributed articles to T Nation, True Coach, The PTDC and Generation Iron. He is a mentor, and a bonafide scholar of all things health and fitness.Follow Andrew - @andrewcoatesfitnessFollow David - @dr.davidskolnik.dptFollow the Show - @essential.strength.podcastOur Partner on today's episode is GetPPSC - use the code "essential" at checkout for 10% off any in-person certification course!Your Action PlanYour action plan for the week is this - if you use social media to promote your business or your personal brand, ask yourself the same question Andrew and I promote when it comes to exercise - “Why am I doing this?” Is your content consistent with your message? Does that message convey a clear purpose? A is that conveyed message the one you actually intended to produce? A little thoughtfulness goes a long way in a a world full of unplanned, spontaneous content creation!Until next time, we with you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt