Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani

Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with Nielsen’s Cara Kantrowitz, VP for Solutions Consulting, and Imran Hirani, VP for Strategic Accounts.Cara and Imran talk about their professional journey with Nielsen. They also share what Nielsen does for brands and the industry as a whole. Ryan, Cara, and Imran also dissect the premise of the study on the upper and lower funnel activity by brands.Cara and Imran also has a quick take on our latest segment of RAD or FAD trending topics;Short TermismTikTokNew York KnicksHard Mtn DewLearn more about Nielsen at https://www.nielsen.com/us/en/. Follow them on Linkedin: Cara Kantrowitz (linkedin.com/in/cara-kantrowitz-38267420), Imran Hirani (linkedin.com/in/imran-hirani-3222b91) and Nielsen (https://www.linkedin.com/company/nielsen/)If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.