Playmakers by Playfly Sports feat. Chad Copher, SVP GM of Playfly Media

from Next Play: The Business of Sports powered by Playfly Sports

In Episode 3 of Playmakers, titled "Certainty in the Uncertain," Playfly Sports CEO Craig Sloan sits down with Chad Copher, SVP General Manager of Playfly Media, for a candid conversation about how brands can find clarity amid today's fragmented media landscape. Chad shares his perspective on why local sports fans represent a powerful yet underleveraged opportunity for national advertisers, how live sports continues to serve as one of the last true reach vehicles, and the evolving role of streaming in media strategy. The episode also explores how Playfly Media is driving measurable impact through integrated campaigns and what brands need to rethink in 2025 to stay relevant and effective.

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This episode was published on May 30, 2025.

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