Playmakers by Playfly Sports feat. Gregg Liebman, Playfly's Head of Insights

from Next Play: The Business of Sports powered by Playfly Sports

In our second episode, Craig Sloan, Playfly Sports CEO, sits down with Gregg Liebman, Head of Insights at Playfly Sports, to unpack the recent release of the Playfly FanScore: College Basketball Edition. Gregg breaks down the untapped marketing potential of the college basketball regular season, how brands can more effectively invest in the space, and some of the most surprising—and telling—insights uncovered in the report. Together, they explore how data is reshaping fan engagement strategies and opening up new opportunities across the collegiate sports ecosystem.

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This episode is 29 minutes long.

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This episode was published on May 30, 2025.

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