PlayStation. How to win the console war

Sony never originally planned to enter the home console market, yet they ended up creating one of the best-selling gaming systems of all time, reshaping the industry in the process. How did they achieve this? What made the Sony PlayStation revolutionary? How did collaboration give them an edge over competitors? And what new challenges did Sony face along the way? All this and more in the very first episode of the podcast.00:00 Hi there!02:00 History of consoles04:48 Deal with Nintendo09:10 Developing own console10:38 Partnership with third-party game studios14:02 Bold and unusual advertising15:01 Entering the market17:08 Games on PlayStation19:15 Nowadays20:46 ConclusionThe episode used quotes from the interviews from YouTube channels: Big Bang Theory, PlayStation, Polygon.Author: Rival AbdrakhmanovCover: Katya PavlovaJingle: Ildar Fattakhov