Plug the Biggest Hole with Jared Millar

This week on the show we talk with Jared Millar, co-founder and head of operations at Big Blue Collar, a growth partner built specifically for blue collar businesses. Before getting into marketing and operations, Jared spent years running his own tile setting business, so he's coming at this from inside the trades, not just as an outside consultant.A lot of the conversation centers on a mindset shift Jared sees constantly: business owners think their problem is a lack of leads, when the real issue is usually what happens after the phone rings. Missed calls, no follow-up system, no plan for staying in touch with a customer who isn't ready to buy yet, these gaps cost more than any ad spend ever could. Jared also gets into the value of looking inward before spending more on marketing, using the idea of finding the biggest leak first instead of trying to patch everything at once.We also dig into team culture and training, including a story about a crew that didn't feel empowered to answer a simple question on the spot, and what that costs a business in missed opportunities. Jared closes out with his read on how different generations of owners are adapting to newer tools and marketing channels, and where he sees the biggest room for growth right now.HighlightsJared's background running his own trades business before moving into growth and marketing.The "find the biggest hole and plug it" approach to fixing a struggling business.How team culture and training affect whether missed opportunities get caught or lost.How different generations of blue collar owners are adapting to newer marketing tools.Make sure to subscribe so you never miss an episode. We bring on guests to talk about topics you won't find anywhere else, straight from people who actually work in the trades.Get in touch with Jared:WebsiteLinkedInGet in touch with us:Check out the Blue Collar BS website.Steve Doyle:WebsiteLinkedInEmailBrad Herda:WebsiteLinkedInEmailThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy