'Plus size' men's clothing: fashion's best kept secret, with Charlotte Griffiths of BRIDGE Agency

When Charlotte Griffiths’ agency BRIDGE launched the UK’s first men’s division for bigger, broader male models in 2016, it was based on a hunch that the fashion industry was ready to embrace men of different shapes and sizes. In this week’s interview, Charlotte tells me how her gamble paid off and why brands need to let go of outdated stereotypes around men and fashion.Charlotte is the owner and Managing Director of BRIDGE, a talent management agency established in 2014 that represents models and influencers internationally. The agency‘s ethos is to "bridge-the-gap" between standard and plus size models. After seeing a rise in mental health struggles for men, Charlotte recognised that to be a truly diverse agency they needed to bring men into the conversation around body positivity as well.In this episode we discuss:Charlotte’s brief stint as a model and how it influenced her decision to launch BRIDGEHow she got the inspiration to start the men’s divisionThe models she discovered and the campaigns they’ve worked onWhy she thinks some brands are reluctant to showcase larger men in their imageryIf you enjoyed this interview, please subscribe to Made For Us to be notified of future episodes and rate the show on Apple Podcasts or Spotify to help others discover it.---Learn more about BRIDGEWebsite: www.bridgeagency.comApplication form: https://bridgeagency.com/applyInstagram: https://www.instagram.com/bridgemodels---Connect with Made for UsShow notes and transcripts: https://made-for-us.captivate.fm/LinkedIn: https://www.linkedin.com/company/madeforuspodcastInstagram: https://www.instagram.com/madeforuspodcast/X: https://twitter.com/madeforuspod