PM Spotlight: Ting Ting Hu — Finding Product-Market Fit in the Creator Economy

From public transport design to YouTube stardom, engineer-turned-creator Ting Ting Hu has built a one-person company of creativity, strategy, and heart.In this episode, she joins Charlotte and Kiet to unpack what it means to treat your craft like a product — balancing art, analytics and authenticity.🔑 What you’ll hear:How Ting Ting plays three roles at once: CEO, PM and talent of her own brandHer viral learning loop — what creators can teach PMs about feedback and product-market fitWhy she left “safe” public service to follow joy and meaningThe lesson behind huo ren gan (活人感) — the feeling of being alive — and why every product needs itHow AI quietly powers her reflection, resilience and creativity💭 “You only create half of a product — the other half belongs to your audience.”