PMI EP2: What Product Market Intelligence Is

In this episode, I share the four parts of Product Market Intelligence: competitive intelligence, product intelligence, market research, and customer insights. Together they create a complete outside view of the market. You will also hear why combining hard numbers with real customer voices makes strategy clearer and easier to act on. Listen today and start bringing PMI into the way your team makes decisions.Subscribe to Newsletter: https://thenextsteps1.substack.com/.This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit https://sdsquared.substack.com/. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sdsquared.substack.com/subscribe