PMIC - Episode 32 - Sarjesa Inc w/ Alexandra Daignault

In episode 32 on the Proudly Made in Canada podcast, Dustin takes a solo episode with Alexandra Daignault, owner of Sarjesa. Sarjesa is a real Canadian tea company that works with its community members on blend and packaging; their goal is to create highly respectful products with a variety of social and environmental impacts.  Dustin & Alexandra talk about how Alexandra's idea was first birthed from a class project at Mount Royal University, "As a class, we were challenged to think about resistance within our everyday experience". Alexandra talks about her story exposing her trials, tribulations and inner struggles of getting her business off the ground and into the market. Sarjesa tea aims to maximize consumers' ability to support not only a local business but marginalized communities in the same process. Follow more of Sarjesa on Instagram at @sarjesa.inc or on their website https://sarjesa.com/