Usersnap: PMM-PM alignment, Product strategy, career advice | Shannon Vettes | CEO & CPO

I’m joined by Shannon Vettes, CEO and CPO of Usersnap, an American expat who’s been living in France for nearly 20 years and building products for just as long.Here’s what we cover:👉 What it really means to wear two hats and how she ended up leading both product and the company👉 Why having a non-linear career path is a strength, not a flaw👉 How she builds and tests product strategy with her team, including the three tests to know if your strategy is strong enough👉 Her take on Product Marketing: why she calls herself a “PMM fangirl” and why the role is still undervalued👉 Her 3 practical tips for PMs to build real trust and partnership with their PMMsA thoughtful conversation about leadership, collaboration, and staying curious in a market that never stops changing.RESSOURCES 🛠️Shannon sur LinkedinRetrouve un résumé écrit dans ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur Linkedin Abonne-toi au compte Product Marketing StoriesSOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔 Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le ! Product Marketing • branding • business • communication • carrière • PMM • PM • copywriting • storytelling • saas tech •  B2B • B2C • use-cases • positioning • best practice •  product management Marketing Produit • design • digital transformation • influence • fintech • Intelligence Artificielle • Strategy • Marketing produit • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • OKR, framework, consulting, career journey, positioning, leadership, marketing strategies, tech industry, client relationships, fractional marketing, growth strategies, guidewire, cultural differencesHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.