PMP#37: Everything is LEGO

Why has a children's toy become a brand attached to virtually every media type, partnering with the most ubiquitous franchises, and serving as a pastime for many adult hobbyists who will gut you if you call LEGO a "children's toy." AFOL Brian Hirt talks with co-hosts Erica Spyres and Mark Linsenmayer about creative play vs. following the printed directions, building purists vs. anthropomorphizers, LEGO qua corporate overlord, LEGO media, and more. For more, visit prettymuchpop.com. Hear bonus content for this episode at patreon.com/prettymuchpop. This podcast is part of the Partially Examined Life network and is curated by openculture.com.