PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content

from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.

Episode metadata supplied by the publisher feed · Published Jan 21, 2014

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PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content

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This episode is 52 minutes long.

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This episode was published on January 21, 2014.

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