PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017.  Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology.  This week's TOM example: Content Marketing Institute. This week's links: 1. Less Velocity, More Quality Marcus Sheridan - who thinks the debate is a false choicehttp://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketinghttps://velocitypartners.com/resources/crap-the-single-biggest-threat-to-b2b-content-marketing/Robert Rose - Post on 2015 State of The Enterprise of Content Marketinghttp://contentmarketinginstitute.com/2015/06/content-marketing-2015-state-of-enterprise/2. Content Marketing M&A on the Rise2014 Biggest Acquisitions http://marketeer.kapost.com/acquisitions-2014-marketers-need/#axzz3o0XSYOcBContent Moves To The Middle - http://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.htmlHow Much Investment Money Is In Content Marketing Technologyhttp://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/3. The Dawn of the Content BrandBenefits of The Separate Content Sitehttp://www.brightinfo.com/blog/content-brands-need-separate-content-site/Interview with Andrew Davis on Content Brandshttp://www.branddrivendigital.com/why-content-brands-trump-branded-content-with-andrew-davis/LinkedIn Article on the 10 Most Influential Brands on LinkedInhttp://marketing.linkedin.com/blog/announcing-the-2015-10-most-influential-brands-on-linkedin/4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound MarketingCan We Just please stop using the words Branded Contenthttp://contentmarketinginstitute.com/2015/10/stop-using-branded-content/10 Content Marketing Buzzwords You’re Going To hear Way Too MuchReleased in January of this year:https://contently.com/strategist/2015/01/14/10-content-marketing-buzzwords-youre-going-to-hear-way-too-much-this-year/