PNR 113: How Native Advertising Will Drive the Future of Owned Media

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands.  Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric. This week's story links: Twitter Considering Killing the 140 Character Limithttp://nerdist.com/twitter-is-considering-new-10000-character-limit-for-tweets/ Turner Seeks To Become One Big Native Ad Platformhttp://adage.com/article/media/turner-seeks-big-native-ad-platform/301959/   Publishers to Hit Bottom with Nativehttp://digiday.com/publishers/peak-native-ads/ Top Challenges For B2B CMO’s 2016, Customers, Data and Content http://adage.com/article/btob/top-challenges-cmos-2016-customers-data-content/301590/   Sponsor: DemandBase Account-Based Marketing: Fundamentals every B2B Marketer Must Knowwww.demandbase.com/thisoldmarketing Rants and Raves Robert: http://www.channelweb.co.uk/crn-uk/news/2440957/cisco-declares-digital-marketing-term-redundanthttp://www.forbes.com/sites/johnrampton/2016/01/04/how-to-start-your-own-content-marketing-business-in-2016/   Joe: https://medium.com/@r4isstatic/the-s-word-fe02b09541f#.sgl6xkjmx http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600 http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn This Old Marketing Example of the Week: Lincoln Electric's The Stabilizer