PNR 120: Native Advertising Hits Network Television

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis.  Rants and raves include marketing technology and a book about algorithms.  This week's TOM example: Burroughs Corporation. This Week's Story Links: Google AMP and Search Updateshttps://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/http://digiday.com/publishers/publishers-using-google-amp-across-europe/ Branding In The Age of Social Mediahttps://hbr.org/2016/03/branding-in-the-age-of-social-media Dennis Publishing Is Selling Cars Nowhttp://digiday.com/publishers/dennis-publishing-selling-cars-now/ TV Networks Recast the Role of Commercialshttp://www.nytimes.com/2016/02/27/business/media/tv-networks-recast-the-role-of-commercials.html?emc=edit_th_20160227&nl=todaysheadlines&nlid=72268883&_r=1This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://techcrunch.com/2016/02/28/martechs-bumpy-road-ahead-consolidation-growth-and-a-new-frontier/   JoeAutomate This: How Algorithms Came To Rule Our World by Christopher Steinerhttps://www.youtube.com/watch?v=H_aLU-NOdHM     TOM https://en.wikipedia.org/wiki/Burroughs_Corporation