PNR 126: The Seduction of Rented Land

In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content.  In addition, Medium offers "instaCMS" and goes into the software business.  Rented land?  We aren't quite sure.  Prevention drops all print ads and Mashable restructures.  Rants and raves include SheKnows Media and Audible offering podcasts.  This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Contenthttps://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufipaired withhttp://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/Making Medium More Powerful For Publishershttps://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsdPaired With…. https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgwPrevention Magazine Takes Radical Step: No Print Adshttp://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328paired withMashable Announces Personnel Shifts and Job Cutshttp://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0This Week's Sponsor - GoToWebinarDownload "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527 Joehttp://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts THIS OLD MARKETINGThe General Magazinehttps://en.wikipedia.org/wiki/The_General_(magazine)