PNR 133: Content Marketing Now Scientifically Proven

In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content.  Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop).  Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale. This week's content marketing news: Content Marketing And Compounding Returnshttp://tomtunguz.com/content-marketing-compounding-returns/   Apple And Hollywood - No Interest In Time Warner  http://adage.com/article/media/apple-a-hollywood-player-hin-interest-time-warner/304189/ Scientific support for content marketinghttps://www.linkedin.com/pulse/scientific-support-content-marketing-thomas-barregren SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133 RANTS AND RAVES ROBERT http://www.adweek.com/news/technology/these-2-tech-companies-are-combining-market-research-programmatic-ads-171721   JOE http://www.teenvogue.com/story/pope-youtube   This Old Marketing: Thomas Chippendale https://en.wikipedia.org/wiki/Thomas_Chippendale http://www.metmuseum.org/art/collection/search/591840