PNR 134: Content Marketing as Profit Center

In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center.  Rants and raves include Scott Brinker and audio content.  This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/   15 Most Important Slides In Mary Meeker's Internet Trends Reporthttps://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/ Yahoo's False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/ Mondelez Makes Moves To Look More Like A Media Companyhttp://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402 SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134 RANTS AND RAVES Robert: http://chiefmartec.com/2016/05/radical-nomql-movement-content-marketing/   Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/ THIS OLD MARKETING  Christopherous http://www.liebe-zu-ihm.be/porsche-christophorus-magazines/ http://www.porsche.com/usa/aboutporsche/christophorusmagazine/ https://en.wikipedia.org/wiki/Christophorus_(magazine)