PNR 157: WordPress and Medium Begin Turf War for Owned Media

In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write.  Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk. This week's story links: Top Sponsor:  Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b Ad Revenues for First half of 2016 are at an All Time Highhttps://www.iab.com/news/digital-ad-revenues-grow-19-year-year-first-half-2016/ WordPress and the Future of Publishing https://contently.com/strategist/2016/11/08/wordpress-publishing-future/ New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tacticshttps://www.orbitmedia.com/blog/blogger-trends/   EPISODE SPONSOR  Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a RANTS AND RAVES  https://www.bostonglobe.com/arts/2016/11/08/live-magazines-put-you-room-with-story/5MQYxt3yEplxADDtdryTuL/story.html TOM  AutoDesk: https://insights.newscred.com/autodesk-content-marketing-redshift/