PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book). This week's news links: Hearst's Joana Coles Has Partnered with Airbnb New Magazine Venturehttp://www.adweek.com/news/advertising-branding/hearsts-joanna-coles-has-partnered-airbnb-new-magazine-venture-174728 Editor's Guide to Working With Brandshttps://contently.com/strategist/2015/02/03/the-editors-guide-to-working-with-brands/ Is Content Blindness The New Banner Blindness http://www.forbes.com/sites/forbesagencycouncil/2016/08/23/is-content-blindness-the-new-banner-blindness/?utm_content=buffer28edd#167cb11a449f Students don't know when News Is Fakehttp://www.wsj.com/articles/most-students-dont-know-when-news-is-fake-stanford-study-finds-1479752576?mod=e2fb EPISODE SPONSOR: Intelligent Content Conference.  Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates. RANTS AND RAVES  http://knowledge.wharton.upenn.edu/article/end-digital-advertising-know/ http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/   TOM: Inbound Marketing by Hubspot https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311