PNR 168: Digital Advertising Shrinking, Except for Google and Facebook

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook.  Rants and raves include CMO.com and Digital Sense.  This week's TOM example: The Hop Grenade Tap Room and Bottle Shop. This week's show links: Upworthy and Good Announce Merger to Join Forceshttp://www.goodinc.com/news/blog/upworthy-and-good-announce-merger-join-forces-to-become-the-leader-in-social-good-media What does Medium's Profit Model Pivot Say About The Future Of Online Advertising http://marketingland.com/medium-coms-profit-model-pivot-say-future-online-advertising-202887 Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat http://www.businessinsider.com/dcn-report-shows-publisher-revenue-from-google-facebook-snapchat-2017-1 EPISODE SPONSOR - Pressly's "Starter's Guide to Sales Enablement" http://cmi.media/pnr168 RANTS AND RAVES http://www.prweek.com/article/1422439/ogilvy-consolidates-agencies-one-p-l http://www.cmo.com/features/articles/2017/1/16/why-personas-dont-work-and-what-innovators-are-doing-differently.html#gs.e0QjNwM https://www.amazon.com/Digital-Sense-Effectively-Technology-Experience/dp/1119291704   THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network http://www.thehopgrenade.com/beer/ http://www.thebrewingnetwork.com/about/