PNR 180: The Bull Market in Marketing Is Just Beginning

In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high demand, while executives absolutely love long-form content.  Rants and raves include content workflow and mission statements.  This week's TOM example: a content event in 1916. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180 Google Plans Ad Blocker As A Feature In New Chrome Browser https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233 The Most In-Demand Marketing Skillshttps://www.marketingprofs.com/charts/2017/31918/the-most-in-demand-marketing-skills Global Executives Study From Quartzhttps://insights.qz.com/ges/2016/ RANTS AND RAVES http://contentmarketinginstitute.com/2017/04/habits-productive-content-teams/ https://www.inc.com/magazine/201704/leadership-mission-statements-into-sales.html