PNR 183: In 10 Years, Content Marketing Will Be Just Marketing

In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate. This week's story links: Snap Is Losing Twice As Much Money This Year As Lasthttps://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets Marketing Content or Content Marketinghttp://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/ The CMO Role Is Shifting in 2017http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Now - http://cmi.media/pnr183 RANTS AND RAVES http://www.marketingdive.com/news/why-consultancies-arent-upending-the-agency-client-model-just-yet/441298/ http://www.thedrum.com/news/2017/05/12/vivendi-havas-merger-will-conflict-interest-concerns-plague-the-deal http://www.marketingdive.com/news/wendys-fan-shatters-twitter-record-in-quest-for-chicken-nuggets/442373/ https://www.themediabriefing.com/article/pivoting-without-missing-the-point THIS OLD MARKETING - United Feature Syndicate https://en.wikipedia.org/wiki/United_Media