PNR 193: Amazon, Facebook and Google All Launch New Content Plays

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy.  This week's This Old Marketing example: Emily McDowell Cards. This week's story links: Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/amazon-lures-publishers-to-new-social-network-by-paying-them-to-post-1500482959?mod=djemCMOToday Google Aims to Reinvent How We Discover the News https://www.inc.com/alex-moazed/bgoogle-aims-to-reinvent-how-we-discover-the-new.html https://techcrunch.com/2017/07/19/the-anti-face/ Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/   SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193  RANTS AND RAVES https://www.martechadvisor.com/articles/customer-experience/the-cx-tech-integration-challenge-we-bought-all-this-software-now-what-do-we-do-with-it/ https://www.wsj.com/articles/sizmek-to-acquire-fellow-ad-tech-company-rocket-fuel-for-125-5-million-1500379406 http://sethgodin.typepad.com/seths_blog/2017/07/instead-of-the-easy-numbers.html THIS OLD MARKETING - EMILY MCDOWELL http://www.slate.com/blogs/the_eye/2015/05/06/empathy_cards_by_emily_mcdowell_are_greeting_cards_designed_for_cancer_patients.html