PNR 198: Advertising Industry Prepares for Plummet

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor.  This week's story links: Opening Sponsor WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sinkhttps://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230 Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguardhttps://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395 Washington Post Brings Artificial intelligence To Its Native Ads https://digiday.com/media/washington-post-brings-artificial-intelligence-native-ads/   IN DEPTH NEWS The Engagement Gap: How B2B and B2C Firms Are Missing The Markhttps://www.marketingprofs.com/charts/2017/32661/the-engagement-gap-how-b2b-and-b2c-firms-are-missing-the-mark Gwyneth Paltrow's Goop Just Got Slammed For Deceptive Advertisinghttps://www.buzzfeed.com/stephaniemlee/gwyneth-paltrows-goop-just-got-slammed-for-deceptive   SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a   RANTS AND RAVES http://www.mumbrella.asia/2017/08/apac-marketers-value-content-marketing-roi-accountability https://www.uhaul.com/SuperGraphics/   THIS OLD MARKETING - THE CTO ADVISOR https://www.thectoadvisor.com/