PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous

from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be. This week's #ThisOldMarketing example is NewTekniques Magazine.

Episode metadata supplied by the publisher feed · Published Apr 7, 2014

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PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous

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This episode is 51 minutes long.

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This episode was published on April 7, 2014.

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