EPISODE · May 13, 2014 · 51 MIN

PNR 26: Finding the Moneyball of Content Marketing

from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing. This week's #ThisOldMarketing example: Poetry Magazine.

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PNR 26: Finding the Moneyball of Content Marketing

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This episode was published on May 13, 2014.

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