PNR 30: Facebook Confirms It: You Have to Pay to Play

In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%.  Facebook is becoming a pure play paid platform in many cases.  The boys also discuss how much data you actually need for your content marketing strategy.  The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines.  This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.