EPISODE · Jun 23, 2014 · 1H 2M

PNR 32: We Have No Idea if Ads Actually Work

from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.

Episode metadata supplied by the publisher feed · Published Jun 23, 2014

Embed this episode

Attribution link and audio player

NOW PLAYING

PNR 32: We Have No Idea if Ads Actually Work

0:00 1:02:03

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose?

This episode is 1 hour and 2 minutes long.

When was this This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose episode published?

This episode was published on June 23, 2014.

Can I download this This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!