PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing

from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing. Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.

Episode metadata supplied by the publisher feed · Published Oct 28, 2014

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PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing

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This episode is 52 minutes long.

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This episode was published on October 28, 2014.

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