PNR 63: Competition for Super Bowl Halftime Attention Is On

from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year. In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools. Rants and raves include CMS troubles and a Jon Favreau chat. This week's TOM example of the week: Jaeger's clothing.

Episode metadata supplied by the publisher feed · Published Jan 27, 2015

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PNR 63: Competition for Super Bowl Halftime Attention Is On

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This episode is 53 minutes long.

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This episode was published on January 27, 2015.

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