EPISODE · Mar 3, 2015 · 51 MIN

PNR 68: The Media Industry Is Desperately Confused

from This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting. In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful. Raves include airline safety and nifty titles. This week's #ThisOldMarketing example: Land's End and Apostraphe.

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PNR 68: The Media Industry Is Desperately Confused

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